Klant: By The Creek
The goal of the campaign was to reach a younger audience and have the festival sold out.
The campaign phases were divided into 4 phases: Awareness, Engagement, Consideration and Conversion. For each campaign phase we set up separate campaigns, budgets and objectives. Creatives were adjusted to each phase. We divided target audiences into four segments: decision makers, engagers of By The Creek's website/social pages and partners, music lovers and lookalikes of ticket buyers with lower age targeting.
The strategy was a great success: in addition to selling out early, it resulted in an increase of 65% in transactions over previous years, with an average of 2 tickets per transaction.