Klant: By The Creek
The goal of the campaign was to reach a younger audience and have the festival sold out.
In order to have a successful campaign, the team divided the marketing funnel into 4 phases: Awareness, Engagement, Consideration and Conversion. For each campaign phase we set up separate campaigns, budgets and objectives. Also, we designed creatives that we adjusted for each phase of the marketing funnel. Our target audience was defined into four segments: decision makers, engagers of By The Creek's website/social pages, music lovers and lookalikes of ticket buyers with lower age targeting.
An increase of 65% in transactions over previous years, with an average of 2 tickets per transaction.