A Case about a sold-out Festival

By The Creek

A Case about a sold-out Festival

Klant: By The Creek

Uitdaging
The goal of the campaign was to reach a younger audience and have the festival sold out.

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Aanpak
In order to have a successful campaign, the team divided the marketing funnel into 4 phases: Awareness, Engagement, Consideration and Conversion. For each campaign phase we set up separate campaigns, budgets and objectives. Also, we designed creatives that we adjusted for each phase of the marketing funnel. Our target audience was defined into four segments: decision makers, engagers of By The Creek's website/social pages, music lovers and lookalikes of ticket buyers with lower age targeting.

Resultaat
An increase of 65% in transactions over previous years, with an average of 2 tickets per transaction.

Diensten
Digital Marketing
Analytics
Digital Strategy
Social media
Advertising
Expertises
Google Analytics
Social Media Advertising
SEO optimalisatie
Website activatie
Influencer Marketing
Affiliate Marketing
Marketing Automation
Growth Hacking
Digitaal merk strategie
Omni-Channel Marketing
Viral Marketing
Marketing Campaigns
Display Advertising
Email Marketing
Content Marketing
E-commerce
Data gedreven marketing
Marketing inkoop
Video Marketing
Marketing strategie
Digitale marketing
Website Development
UX Design
UI Design
Business Analytics

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Alexandros Visser

Alexandros
Co Founder
085 30 19 126
alexandros@ucentri.com

Floris Geurts

Floris
Co Founder
085 30 19 126
floris@ucentri.com