Scaling ventures

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Bloom Amsterdam B.V.

Ron van den Akker- 18 februari 2021 14:13

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Peerby — (ink). design studioPeerby

Peerby is het grootste online uitleen en huurplatform. Peerby is geholpen met drie diverse projecten: 

1) Het bouwen van een machine learning model om de waarschijnlijkheid van een gebruiker te voorspellen om op een huurverzoek te reageren.
2) De berekening van de levenslange klantwaarde
3) Het creëren van een Customer Lifecycle Management model voor leveranciers. 

Peerby is the largest online product sharing platform that lets users borrow and rent items from their neighbours. Products that are popular on the platform range from party gear to projectors and from power washers to cargo bikes. By promoting (re)use of products and reducing the amount of new products needed, Peerby contributes to the circular economy.

BLOOM supported Peerby with several questions around data science and analytics. Three highlighted projects:

  • Building a Machine Learning model to predict a users likelihood to respond to a rental request. This helped Peerby to optimise the number of potential suppliers to contact for each rental request
  • Developing a calculation method for Customer Lifetime Value (CLV). Using CLV, we identified the value differences between users who were mostly renting out, and users who were mostly borrowing, and we spotted valuable and overly costly marketing channels
  • Creating a Customer Lifecycle Management (CLM) model for suppliers. This helped the Supplier Success team to segment their supplier base as well as to make better decisions on which users to send which messages

The overall project has enabled Peerby to make several data-driven key decisions around their marketing and customer communication.

BLOOM helped us analyse, understand and optimise some of the most important metrics of our business.

– Daan Weddepohl, CEO and founder of Peerby

Bloom Amsterdam B.V.
Data Visualisation
Data Architecture
Data Strategy
Deep Learning
Deep Neural Network
Growth Hacking
Online lead generatie advies
AI gedreven Marketing
Digital design
Digitale Strategie
Trend Analyse
Machine Learning ontwikkeling
Digital Twin advies
Digitale Roadmap ontwikkeling
Algoritme ontwikkeling
AI gedreven analytics
Behavioural Analytics
Waardepropositie innovatie
Data Engineering
Data Platform
Bloom Amsterdam B.V. (Besloten vennootschap met gewone structuur) is opgericht op en geregistreerd onder Kamer van Koophandel nummer 58112464 te Amsterdam.

Bloom Amsterdam B.V. heeft 15 medewerkers en valt onder bedrijfsindeling Advisering op het gebied van management en bedrijfsvoering (geen public relations en organisatie- adviesbureaus).
Contactpersonen
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Ron van den Akker

CEO

Adres
  • Herengracht 516
  • 1017CC Amsterdam
  •