donderdag 18 februari 2021 om 13:13 door
Ron van den Akker
Peerby is the largest online product sharing platform that lets users borrow and rent items from their neighbours. Products that are popular on the platform range from party gear to projectors and from power washers to cargo bikes. By promoting (re)use of products and reducing the amount of new products needed, Peerby contributes to the circular economy.
BLOOM supported Peerby with several questions around data science and analytics. Three highlighted projects:
- Building a Machine Learning model to predict a users likelihood to respond to a rental request. This helped Peerby to optimise the number of potential suppliers to contact for each rental request
- Developing a calculation method for Customer Lifetime Value (CLV). Using CLV, we identified the value differences between users who were mostly renting out, and users who were mostly borrowing, and we spotted valuable and overly costly marketing channels
- Creating a Customer Lifecycle Management (CLM) model for suppliers. This helped the Supplier Success team to segment their supplier base as well as to make better decisions on which users to send which messages
The overall project has enabled Peerby to make several data-driven key decisions around their marketing and customer communication.
BLOOM helped us analyse, understand and optimise some of the most important metrics of our business.
– Daan Weddepohl, CEO and founder of Peerby
Increasing user retention
donderdag 18 februari 2021 om 13:23 door
Ron van den Akker
OLX is the largest global classifieds platform operating in more than 40 emerging markets, owned by Naspers. The platform has over 200 million monthly unique visitors generating over 11 billion page views per month.
In the Philippines, their challenge was identifying new ways to drive sustainable growth of the user base.
BLOOM performed advanced analytics for OLX Philippines and used a set of 24 million replies and listings to help them answer this question. We found opportunities to increase liquidity and identified retention drivers for specific segments of new users.
We delivered a set of actionable insights that enabled OLX.ph to target specific users at the right time and improve the overall platform experience in order to fuel sustainable growth.
The BLOOM-team provided very actionable insights to speed up the growth of our classifieds platform. I very much appreciated their analytical rigor, flexibility and extensive knowledge of our business.
– Giancarlo Bonsel, CEO OLX Philippines
Online marketing strategy
donderdag 18 februari 2021 om 13:25 door
Ron van den Akker
BitesWeLove is a subscription service for healthy snacks. The concept is launched in 2014 after the successful introduction of food subscription box FoodWeLove, and was nominated for several innovation awards. In order to grow the customer base of BitesWeLove, BLOOM was asked to test and evaluate different online marketing approaches by looking at the number of conversions and ratio between the customer lifetime value and customer acquisition costs. This resulted in a customer base increase of more than 25% and recommendations for future ROI positive marketing efforts.
BLOOM assisted us in our quest to structurally attract extra customers and grow our business. Based on BLOOM’s recommendations, in two months, two test-campaigns with over 10 different online marketing channels were put live, and results were tracked. BLOOM assisted us with every aspect, including creative content, project management, ad creation and budget allocation. With a data-driven approach BLOOM combined the expected return of channels with practical characteristics and limitations of every channel. The results allow us to focus on the channels that best suit our business and our (potential) clients. BLOOM’s thorough documentation and guidelines empowered us to roll out our marketing strategy for the coming year and grow our customer base.
– Marleen Basart, CEO & Founder BitesWeLove & FoodWeLove